What is chatbot automation?

Ever since Facebook launched Messenger chatbots back in 2016, the technology’s popularity has increased dramatically, with brands looking to explore its value for their businesses. Today, if you browse on the internet, the chances are that you’ve interacted with a chatbot.

When using a website, you’ve probably seen a chat interface at the bottom-left of your screen. They help you find information about a product or service, answer your questions, offer options for upselling, etc. For business owners, chatbots automate customer support